Business Administration Ma, Consumer Behavior
Välkommen till Mittuniversitetet!
Hello!
A warm welcome to the course Business Administration Ma, Consumer Behavior and as a student at Mid Sweden University.
Great that you have chosen to learn about consumer behavior in today's changing society. Information spreads quickly via social media, and ethical and environmental factors have become important! At the same time, we are govened by the same needs as 10000 years ago so have the social desires have changed over time? The course teaches the psychological and sociological theories of consumption.
- Utbildningskod: FÖ010A
- Anmälningskod: L4X51
- Ort: Östersund
- Studieform: Campus
- Studiefart: 100%
- Course period: 2024-09-02 - 2024-10-06
The introduction takes place on Monday 2/9 at 13.15-15.00 on campus and is mandatory. All relevant information is presented on this occasion. If you are unable to attend on this occasion, all information is also available on the course website in the Moodle platform, where you can also ask questions to your fellow students.
Schedule
Four weeks before the beginning of the course you will get access to your schedule at, Schedule. Can't find the schedule? Then your teacher may have published it in the learning platform Moodle.The time and place/link for your teaching can be found in your schedule.
Please note that the timetable may be updated until the beginning of the course and even after that if something unforeseen happens.
Utbildningsinformation
The course literature consists of a well-established and comprehensive textbook, which summarizes all previous knowledge about consumer behavior, as well as the advertising aimed at consumers. The recognition factor should be high. The book can be found in the syllabus. Otherwise, you must look for suitable peer-reviewed articles for your two assignments via the library's databases. Therefore, the first thing you should do is visit the library's website and learn the search features.
Teaching takes place on campus and consists of lectures, seminars, assignments and a written exam in Inspera. The lectures are voluntary, but we strongly advice you to attend. In the lectures we give our interpretation and exemplify the theories further in a helpful way. The two seminars are compulsory, and you need to activly present and discuss each others work. The lectures take place during the first two weeks and you shall also work on the first assignment this time. The first seminar, which takes place on the webplatform Zoom, takes place the third week. The second assignment takes place at campus the fourth week, and the Inspera exam takes place at campus the fifth week.
Before you can begin your studies, there are three things you need to do
1. Create a student account
As a new student, you need to create a student account to get access to the university´s e-services, such as Ladok, where you can register for courses and examinations, see your study results, and access the University Library´s e-services, as well as the learning platform Moodle.
Please note that the earliest date to create your student account is 20 days before the beginning of the course (spring term) or 30 days before the begging of the course (autumn term).
If you have a Swedish personal identification number (format: yyyymmdd e.g., 198101201111) you can verify your identity using EduID. International students without a Swedish identity number must verify their identity using Antagning.se.
Read how to create your student account
Please note:
If you have studied at Mid Sweden University before, you will keep the same student login and user id.
Forgot your login details?
Information about courses, study material, registration for each course etc. All of this can be found at miun.se/admitted
2. Read through the current syllabus
In the course syllabus, there is information about the course literature and other important things about the course for both teachers and students.
3. Register for your course
You must register for all of the courses you want to take during the semester. Register on Course: miun.se/registration
You can register no earlier than three workdays before the beginning of the course. It is important that you register for each course.
If you do not want to attend this program you have been admitted to,
please visit the link below for information about how to decline to your offer www.universityadmissons.se
Student information
You will find information for new students, information about our campuses, accommodation, student service and more on our webpage miun.se/antagen (Swedish) or miun.se/admitted (English).
Digital introductio, to your university studies
How does it work to study at a university? The MiunSkills web course is for you as a new student. The course is based on the experiences and wishes of our previous students. It is divided into three modules: University and university studies, Academic knowledge and Health and Feel good. For the course: miun.se/en/miunskills
If you have a disability certificate
You are entitled to special support if you have a disability certificate. Read more: miun.se/disabilityservices
If you are a student from a partner university, please contact internationaloffice@miun.se
Introduction days on campus
During the Introduction Days, you will get a lot of useful information from the university staff about your upcoming studies. You will also get the chance to get to know your future classmates a bit better.
Read more: miun.se/introductiondays
Welcome day on campus
Come to the welcome day and get to know representatives from our student support, the municipality, the Student Union, various companies and associations.
The programme: miun.se/en/welcomeday
• Östersund: 3 September at 11–13 in the light hall (building G)
• Sundsvall: 5 September at 11–13 at Grönborg (building A) Map
Contact us
Should you have any further questions, please do not hesitate to contact us via e-mail contact@miun.se or phone, +46 (0)10-142 80 00 Monday through Friday, 08.00-16.00.
Looking forward to exciting discussions about ethics and the environment in today's consumer society and more, you are a part of it!
Best regards,
Ulrika Sjödin, head of the course!
Med vänlig hälsning
ulrika.sjodin@miun.seKursansvarig