Irina Dimitrova

Publications

Articles in journals
Chapters in books
Conference papers
Doctoral theses, comprehensive summaries
Licentiate theses, comprehensive summaries
Reports

Articles in journals

Dimitrova, I. (2024). Barrier-breakers’ influence on full-adoption of digital payment methods. Internet Research, vol. 34: 7, pp. 139-159.    

Dimitrova, I. & Öhman, P. (2024). Flip that coin : Barriers, barrier-breakers, and full-adoption of digital payment methods. Journal of Consumer Behaviour, vol. 23: 5, pp. 2367-2378.    

Dimitrova, I. , Öhman, P. & Yazdanfar, D. (2022). Barriers to bank customers’ intention to fully adopt digital payment methods. International Journal of Quality and Service Sciences, vol. 14: 5, pp. 16-36.    

Chapters in books

Dimitrova, I. & Öhman, P. (2022). Usefulness of Netnography in the digital banking context. In Handbook of Research on Advanced Research Methodologies for a Digital Society. USA : IGI Global. pp. 280-294.  

Dimitrova, I. & Öhman, P. (2021). Digital Banking and the Impersonalisation Barrier. In Impact of Globalization and Advanced Technologies on Online Business Models. IGI Global. pp. 120-133.  

Conference papers

Dimitrova, I. (2024). AI, is that you? Bank customers experience of AI assistant in Metaverse : an immersive netnographic approach. In NETNOCON24 : Conference Proceedings.. pp. 109--110.

Dimitrova, I. , Öhman, P. , Jaldemark, J. & Reis-Andersson, J. (2024). The game matters : Metaverse application as an educational tool. In Proceedings Book : AIRSI2024 The Metaverse Conference goes offline. Zaragoza : . pp. 155--158.  

Dimitrova, I. & Öhman, P. (2023). Play and pay? Metaverse users’ behaviour and their real-world intention to fully adopt digital payment methods. Paper presented at the Netnocon23, 26-28 July 2023, Manchester, England.

Dimitrova, I. & Öhman, P. (2022). Barriers to full-adoption of digital payment methods : The mediating role of barrier-breakers. In Proceedings of the 4th edition of AIRSI2022.  

Dimitrova, I. , Öhman, P. & Yazdanfar, D. (2019). Challenges in the Limited Choice of Payment Methods in Terms of Cashless Society: Bank Customers' Perspective (work in progress). In ICEEG 2019 Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government.. pp. 45--48.  

Doctoral theses

Dimitrova, I. (2024). The cashless paradox : Adoption and resistance. Dis. (Comprehensive summary) Sundsvall : Mid Sweden University, 2024 (Mid Sweden University doctoral thesis : 411)  

Licentiate theses, comprehensive summaries

Dimitrova, I. (2023). Full-adoption of digital payment methods? : Barriers and barrier-breakers from a Swedish bank customer perspective. Lic. (Comprehensive summary) Sundsvall : Mid Sweden University, 2023 (Mid Sweden University licentiate thesis : 191)  

Reports

Dimitrova, I. & Öhman, P. (2025). Olika bankkunders avsikter att fullt ut använda digitala betalningsmetoder. Sundsvall : Mid Sweden University (Rapport / CER - Centrum för forskning om ekonomiska relationer 2025:1).  

Dimitrova, I. , Öhman, P. & Yazdanfar, D. (2022). Barriärer för att fullt ut välja digitala betalningsmetoder. Sundsvall : Mid Sweden University (Rapport / CER - Centrum för forskning om ekonomiska relationer 2022:5).