Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
                    Syllabus:  
                    Företagsekonomi GR (C), Marknadsundersökningar och konsumentbeteende, 7,5 hp 
                    Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
                
            General data
- Code: FÖ140G
 - Subject/Main field: Business Administration
 - Cycle: First cycle
 - Progression: (C)
 - Credits: 7,5
 - Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
 - Education area: Samhällsvetenskap 100%
 - Answerable faculty: Faculty of Human Sciences
 - Answerable department: Economics, Geography, Law and Tourism
 - Approved: 2023-08-21
 - Version valid from: 2024-08-15
 
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
                1001: Written exam, 6.5 Credits
                Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
                
                
                1002: Individual Written assignment (including seminar participation), 1 Credits
                Grade scale: Fail (U) or Pass (G)
                
                
                1003: Business element
                Grade scale: Fail (U) or Pass (G)
                
                
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
 - Title: Essentials of marketing research
 - Edition: Senaste upplagan
 - Publisher: Pearson Education
 
- Author: Evans, M., Jamal, A. & Foxall, G.
 - Title: Consumer behaviour
 - Edition: Senaste upplagan
 - Publisher: Wiley