Business Administration Ma, Marketing in Networks, 7,5 Credits
Syllabus:
Företagsekonomi AV, Marknadsföring i nätverk, 7,5 hp
Business Administration Ma, Marketing in Networks, 7,5 Credits
General data
- Code: FÖ020A
- Subject/Main field: Business Administration
- Cycle: Second cycle
- Credits: 7,5
- Progressive specialization: A1N - Second cycle, has only first-cycle course/s as entry requirements
- Education area: Samhällsvetenskap 100%
- Answerable faculty: Faculty of Human Sciences
- Answerable department: Economics, Geography, Law and Tourism
- Approved: 2009-05-01
- Date of change: 2017-09-21
- Version valid from: 2018-08-15
Aim
The course aims at giving deeper understanding of how firms and other organisations manage interorganizational relationships in networks, in particular in purchasing and marketing.
Course objectives
Upon a successful completion of this course, students will
- Have general knowledge about theoretical approaches for the study of market
networks,
- Be able to analyse and understand different types of business relationships and
networks,
- Be able to distinguish between various definitions and perspectives on network
cooperation,
- Be able to identify cooperation problems in market networks.
Content
Firms develop relationships with other firms in order to perform joint activities and get access to resources and thereby increase their competitive strength. Such cooperation between firms and other organisations takes place in complex networks. This course deals with concepts and approaches that can be used to describe and analyze such networks.
Entry requirements
Degree of Bachelor with 90 Credits in Business Administration or corresponding education.
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Teaching form
Teaching consists of lectures and seminars where the course material is to be presented, analyzed, and discussed. Attending the seminars is compulsory.
Limitations: Teaching and support from responsible teacher is offered only during the course period for which the student is admitted to.
Examination form
4000: Examination, 4.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
4001: PM 1, Individual assignment, Summary of provided articles, 1 Credits
Grade scale: Fail (U) or Pass (G)
4002: PM 2, Individual assignment, Develop one of the course topics further, 2 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
The examination is made through written test and course papers.
For Grading criteria see www.miun.se/betygskriterier
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.