Business Administration Ma, Marketing in Networks, 7.5 credits
Syllabus:
Företagsekonomi AV, Marknadsföring i nätverk, 7.5 hp
Business Administration Ma, Marketing in Networks, 7.5 credits
General data
- Code: FÖ020A
- Subject/Main field: Business Administration
- Cycle: Second cycle
- Credits: 7.5
- Progressive specialization: A1N - Second cycle, has only first-cycle course/s as entry requirements
- Education area: Social sciences 100%
- Answerable department: Economics, Geography, Law and Tourism
- Approved: 2024-04-18
- Version valid from: 2025-09-01
Course objectives
After completing the course, the student should be able to:
- explain and apply different theoretical approaches in scientific work regarding business relations and market networks
– identify, relate and sort problems and opportunities at cooperation in business relations and market networks
- categorize and take a position on different kinds of approaches to influence business relationships and network structures
- construct and defend a defined scientific work within marketing area
Entry requirements
Degree of Bachelor with 90 Credits in Business Administration or corresponding education.
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Teaching form
Campus Course:
The teaching consists of lectures, seminars, assigned materials, various forms of exercises, and elements from the business sector. Mandatory attendance applies to seminars and elements from the business sector (in case of absence, supplementary tasks will be assigned). Access to a computer with internet connection is required to complete the tasks included in the course. The language of instruction can be Swedish or English.
Online Course:
The teaching consists of digital lectures, seminars, assigned materials, elements from the business sector, and communication in an online learning platform. Physical meetings are not obligatory, except in cases where a written individual in-class examination takes place. Access to a computer with internet connection is required to complete the tasks included in the course. The language of instruction can be Swedish or English.
Student Responsibility:
Students are responsible for their own learning and are expected to independently seek information and take responsibility for both individual and group work.
Limitation of Teaching:
Teacher-led teaching and support from the course responsible teacher are only offered during the course period when the student is admitted to the course.
Examination form
1100: Written hall exam, 1.5 Credits
Grade scale: Seven-grade scale, A-F o Fx
2100: Written individual assignment 1, including seminar participation, 3 Credits
Grade scale: Seven-grade scale, A-F o Fx
3100: Written individual assignment 2, including seminar participation, 3 Credits
Grade scale: Seven-grade scale, A-F o Fx
4100: Business elements
Grade scale: Two-grade scale
Campus course and Distance course:
During the examination, a supplementary oral presentation may be requested by the examiner in order for the student to demonstrate the required knowledge. This is to ensure that the student is the actual sender and author of the written work.
If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.
Criteria for assessment: see discipline specific criteria: www.miun.se/betygskriterier.
Examination restrictions
Students registered for this version of the course plan are entitled to be examined 3 times within one (1) year according to this course plan. Thereafter, the latest version of the course plan applies.
Grading system
Seven-grade scale, A-F o Fx