Business Administration Ma, Marketing in Networks, 7.5 Credits
The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.
- Start: Autumn semester 2024, period 1
- Study period: Week 41 - 45
- Language of instruction: English
- Code: MIU-L4X71
- Study form: Campus
- Study pace: 100%
- Campus: Östersund
- Start: Autumn semester 2024, period 1
- Study period: Week 41 - 45
- Language of instruction: English
- Code: MIU-L2X11
- Study form: Campus
- Study pace: 100%
- Campus: Sundsvall
Entry requirements
Degree of Bachelor with 90 Credits in Business Administration or corresponding education.
Contact
Study at Mid Sweden University
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