Hi, Jana Brehmer!

What is your research area?

– I am a doctoral student in tourism studies at the Center for Tourism and Leisure Research (CeTLeR) at Dalarna University in Borlänge in collaboration with Mittuniversitetet in Östersund.

I am particularly interested in researching tourism development and tourism brands of destinations, and also the context of authenticity in tourism and any contradictions that come with it. Currently, I am focusing on possible financing systems for tourist routes considering consumer behavior.

Tell us about your background

– I have a bachelor's degree from Westcoast University of Applied Science in northern Germany in International Tourism Management, and completed my master's studies in 2018 in Tourism Destination Development at Dalarna University.

Who are your supervisors?

– Peter Fredman at Mittuniversitetet and Tobias Heldt at Dalarna University.

Are you employed in a project?

– Yes, I am employed within a research project by CeTLer at Dalarna University called Recreational mobility and trails in mountain destinations: Understanding Behavioral insights and New technology in relation to funding systems for high quality trails in a Swedish context, and which focuses on possible funding systems of tourist routes considering consumer behaviour.

The project is a collaboration between various stakeholders in Dalarna that provide cross-country and mountain bike trails and is financed by the Swedish KK Foundation with Tobias Heldt as project manager.